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Ubuntu Edge Smartphone’s Indiegogo Campaign Breaks Records – But Fails

Ubuntu Edge Kickstarter

Crowd funding has become all the rage among developers who are looking for funds that can help make their ideas a reality and the track record of sites supporting these campaigns is also pretty great. According to a recent report, more than 44% of the projects that are put onto Kickstarter in order to seek funding have succeeded by getting the people interested enough to put up their hard earned cash for such ventures. Kickstarter is the undisputed champion in the crowd funding market but Indiegogo is no slouch either as proved by the heavily scrutinized crowd funding campaign for the Ubuntu Edge smartphone that took place over there.

With more than $12.8 million worth of funds collected over a period of 30 days, the campaign for Ubuntu Edge broke records by raising the highest amounts of funds ever through crowd funding. But sadly, that wasn’t enough to make it a success as it still fell far short of the “crazy” $32 million goal set forth by Canonical, the company behind the project. And since Canonical had opted for a fixed funding campaign, it won’t be able to collect the sum it raised and all the backers will be refunded their contributions in full.

According to an update provided by the Canonical founder Mark Shuttleworth, more than 25,000 people contributed by donating money to the project and many of these contributions were over hundreds of dollars that also included three $7000 Enterprise starter kit contributions and one giant contribution of $80,000 by Bloomberg LP.

Even though the campaign broke the record for the highest sum raised through such a platform, the record for the most successful crowd funded campaign is still held by the Pebble smartwatch project that originated on Kickstarter.

But it wasn’t all for nothing, as the Ubuntu Edge campaign gave several important insights about consumer behavior and the future of the Ubuntu platform on smartphones. It showed that people are ready for and interested in such a phone and that there is a place for Ubuntu smartphones in a market dominated by Google’s Android and Apple’s iOS. Despite the campaigns failure, Canonical is upbeat about bringing a Ubuntu smartphone to the consumers as early as 2014 which would run on the mobile-optimized version of the famous Linux iteration. Speaking on this, Shutteworth said,

“Who knows, perhaps one day we’ll take everything we’ve learned from this campaign — achievements and mistakes — and try it all over again.”

So what was Ubuntu Edge and why was it so orgasmic for many hardcore techies? It was a smartphone that had the ability to dual boot into both Android OS and the mobile-optimized Ubuntu and could hosted the capability to be converted into a full desktop PC. Its proposed specs far outstripped the one available in the most high-end smartphones of Apple and Samsung and at a much cheaper price of $695.

Wanna know what we think? We think that this phone isn’t dead yet as the campaign’s popularity will surely mean that Canonical will be able to find a corporate backer that recognizes the device’s potential and allure.

[Via: Android Authority]



  1. No. Star Citizen made more money off crowdfunding at about $16m.

  2. Hi,
    Yes, technically Star Citizen has made more money off of crowdfunding but it also has taken a lot more time to do that. While Kickstarter and Indiegogo campaigns like Pebble Smartwatch and Ubuntu Edge have a funding period of just 30 days, Star Citizen has been around for nearly a year now. Also, an interesting fact, when Star Citizen debuted on Kickstarter last October, it was able to raise only $2.1 million. Which is much less than what Ubuntu Edge raised in the same amount of time. Thanks!

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