SMTP Advantages and Ways to Use it:
With the advent of technology, business and marketing world has come of age. Gone are the days of postcard mails and mouth-to-mouth publicity stunts, it’s the age of web marketing. Yes, online marketing has leapfrogged its rivals in the business world by a mile and thriving big. With a lot to give to the marketers, it has carved own niche in the market.
Internet has made marketing an easy and smooth affair. With an upsurge in popularity of emails as communication medium, online marketers have found a reliable ally for their marketing campaigns. Emails save lots of time and limit overall expenses.
However, in the email marketing world, a competent outgoing mail server plays a big role. An outgoing mail server holds the responsibility of smooth and flawless email transaction. So, it is the foremost requirement that you are availing services of a reliable and adept outgoing mail server.
Do you know that SMTP mail server looks after every email relayed from your system? Yes, SMTP is responsible for smooth delivery of your emails to the inboxes of your clients. What if your emails are not reaching to the clients on time or getting jumped to junk mail boxes? Under such circumstances, you require to find an alternative and switch to a reliable and adept SMTP connection.
Well, you need to look out for certain features when you go for another connection. Here are a few most proficient features of SMTP server.
Bulk Email Delivery - The primary reason why you are going for alternate SMTP connection is difficulties in sending bulk emails. So, you should look for a server provider with latest SMTP technology and abundance of expertise in the email marketing field. Always remember, bulk email delivery features are foremost criteria for the success of your marketing campaign.
Transactional Email Delivery- Most online marketers tend to attach crucial business information in their emails. But, little do they know that these attachments could cause spamming through their emails. So, you should seek out service of that service provider who promises to maintain the reputation of your IP address.
Tracking Reporting and Stats - You must be worried because delivery and status reports of your sent emails are not being made available to you. This is the common concern of many email marketers. But, your worries might get end after connecting with the SMTP server of a trustworthy server provider. You will be able to track delivery and status reports of sent emails and also get the feedbacks from recipients on time.
Cloud SMTP- Are you looking for extra advantages without additional expenses? If yes, these service providers are now available with cloud SMTP technology. This is the latest technology in the SMTP world promising faster and smoother email delivery to any corner of world.
Reputation of IP- Do you know that a weak and jaded reputation of IP is the main reason behind email delivery failure and spamming? If your emails are not being delivered within the normal time, your IP may be having a corrupt reputation. The trustworthy SMTP server providers maintain a positive and clean reputation of IP by employing reputation of IP maintenance technology.
Hence, you should choose a new SMTP connection only after looking at the services and features being offered by respective server providers.[Source: Guest Post]