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HTC Gets a Boost; Finally Some Samsung Competition

HTC LogoHTC Overtakes Samsung becoming the 5th largest Smartphone Manufacturer in Japan:

Finally some Samsung competition is growing in the Smartphone market. On Wednesday, the market research firm IDC Japan revealed that the HTC has become the fifth largest Smartphone manufacturer in Japan in the first quarter of this year. Previously in last quarter of 2012, the Korean company Samsung used to hold the fifth place with 8.8 percent share of Smartphone market.

According to the report, HTC had a 6.6 percent share of the Japanese Smartphone market in the first quarter of this year. It’s interesting to note that the reason behind this success of HTC is not their flagship device “HTC One”, rather its HTC J Butterfly which was launched last December in Japan.

The HTC J Butterfly also been in BNC Inc.’s Top 10 Dec. 17-23 week Smartphone ranking, but soon faced a downfall due to production shortage. Then in mid-April HTC managed to solve their production problem and also cut the contract price of phone from initial 32,760 Japanese Yen to zero. This result in return of HTC J Butterfly again in BNC Inc.’s Top 10 Smartphone list and maintained its position for six consecutive weeks.

Talking about the company with largest share in Smartphone market of Japan, Apple is at the top with 39.6 percent share in its pocket. Sharp is at second spot with 14.6 percent share, Sony is at third spot with 13.3 percent share and Fujitsu is at fourth spot with 8.3 percent of share. According to IDC Japan, the Smartphone market in Japan increased by 4 percent from previous year to 6.81 million units sold in the first quarter of this year.

Overall HTC is really heading higher in cell phone market and growing as a big competition to the other manufacturers. With their increasing success, HTC is planning to launch HTC Butterfly S in Taiwan in June 19. Also HTC One mini and Butterfly 2 will be making their debuts later this year.

Source: Focus Taiwan

Via: Android Authority

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