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Samsung Galaxy S4 an Instant Success


When the Samsung Galaxy S4 was unveiled last month the new Android-laden flagship netted almost 90,000 social media mentions within just one hour after its launch.

Social marketing company Salesforce revealed that more than half of the mentions made around the new handset were extremely positive. There was also a noticeable buzz around the 13 megapixel camera, processor, 5-inch super AMOLED display and innovative new features including Smart Scroll eye tracking to technology.

The majority of the online mentions came from the US followed by Indonesia, Thailand, Spain and the UK, and the hype has continued to build over the past few weeks as the roll-out of the Galaxy S4 creeps closer.

As part of Samsung’s social media strategy the firm took to Twitter, Facebook and YouTube to help generate huge amounts of excitement prior to the launch event last month. As a result, 42% of those mentioning the new handset on Twitter did so using Samsung’s very own hashtags created as part of its multi-million pound marketing campaign.

Social media monitoring service provider Synthesio found 150,000 online conversations and comments were generated on blogs and social networks within 24 hours leading up to the Galaxy S4 launch and eight hours after the device was revealed to the world on 14 March. Four times as many of these mentions were positive and included words such as “pretty”, “faster”, “smart” and “richer”, indicating that the Galaxy S4 sparked an immediate interest across the globe.


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